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The brief:
The D-REC Initiative needed to expand awareness of their innovative approach to renewable energy certificates in developing markets, targeting corporate buyers and energy stakeholders.
What we did:
Developed a comprehensive thought leadership campaign
Created compelling messaging that simplified complex concepts
Authored white papers and strategic content pieces
Advised on communication strategy for maximum impact
One learning:
Innovative concepts like D-RECs require patient explanation and context. We found that focusing on real-world impact and practical applications resonated most effectively with target audiences.
“Sophie’s wealth of experience, sound judgement and creative thinking have been integral to the successful launch of the Direct Air Capture Coalition.”
