The brief:

Brussels-based Carbon Gap is a Climate non-profit focused on unlocking the potential for carbon removal mainly through policy advocacy and thought leadership work around the EU. They needed a full marketing strategy to support their expansion.

What we did:

• We supported the Carbon Gap team for 5 months, as an outsourced marketing team
• We wrote and relaunched their website, created presentation templates, as well as bespoke formats and tools for advocacy material for the EU
• We trained the team, advised on the launch of papers such as The State of CDR report with CO²RE, and helped with the recruitment of their communication team

One learning:

In fast growing team, with new staff joining every month, you can work with us on a “Side by Side” basis. We train young staff on messaging strategy and communication guidelines, and provide senior expertise as the organization is building capacity.

“The Climate Agency has without doubt been a core part of our scale-up story”Alexander Makela Policy Director, Carbon Gap