Carbon to Stone
Carbon to Stone is a spinoff from Cornell university, commercialising a unique process to decarbonise heavy industries. They had to be ready to demonstrate their project at New York Climate Week, with only 6 weeks to go.
What we did:
- Ran 2 StratCom workshops and crafted their positioning, narrative, strapline and communication templates
- Designed and wrote the entire website - see Carbon to Stone
- Created presentation for investors
It is key to talk in your stakeholder’s language, both visually and in copy. Here, the key clients were steel and aluminium industries. We showed the CTS team in a factory rather than in their lab, and ensured we used the language of heavy industry, for example talking about operational excellence and sustainability goals.
“The Climate Agency did a phenomenal job telling our story.”Sravanth Gadikota, CEO Carbon to Stone