The brief:

The D-REC initiative is an industry-led non-profit whose mission is to develop a new global mechanism for the certification of distributed renewable energy (DRE) . They wanted to launch a thought-leadership campaign pre-COP.

What we did:

• We researched and wrote a White Paper, “A New Frontier for Impact”
• We designed a strong executive summary and social media posts for launch
• We wrote and created a video to illustrate the White Paper

One learning:

Delegate the research and writing to us. Sometimes it’s hard for a startup to find the time to craft in-depth content. The D-REC Initiative shared data and research, and The Climate Agency ensured the White Paper was written from the perspective of corporate climate pioneers, and immediately understandable by non-experts.