The brief:

Powertrust is a North American company which sells renewable energy certificates. Their challenge was persuading global corporate clients to take a “leap” with their innovative approach.

What we did:

• Interviewed climate directors of leading West Coast companies, such as Salesforce
• Crafted a messaging strategy and a strapline: “Small is Powerful”
• Negotiated a partnership with top London design house NB Studio, to launch a fresh and contemporary look and feel
• Wrote and designed a new website as well as press releases, blogs, LinkedIn etc.

One learning:

It’s not about what you do (in this case, blockchain tech to aggregate power generated), it’s about why you do it (environmental and social impact in the Global South).

“Sophie and Lisa took an extremely complex topic and made it compelling and digestible. They helped us craft content that will break through the noise”Paul B, VP Partnerships